I love that you specify βeven if you own itβ. Being a dev, I have implemented countless url shortening services and the like only to abandon them years (or even months) later.
No one wants to βownβ this software long term. Especially, when itβs a utility-based service with no ROI.
Iβm surprised anyone would use a shortening service in 2023. It seems like a relic of the old Twitter days with the sole purpose of providing a solution to the character limit.